Concept Leadership

Honouring craftsmanship, lightness, and creative legacy.

Honouring craftsmanship, lightness, and creative legacy.

This photographic study for Chanel’s Métiers d’Art – Lemarié celebrates the maison’s exceptional artisanship and poetic precision. Shot by Alfredo Piola, the campaign explores the relationship between material and motion — feathers, fabric, and form — capturing the quiet dialogue between heritage and innovation. Light becomes a sculptural element, illuminating the unseen gestures behind couture creation. The resulting imagery is intimate, tactile, and timeless, revealing Chanel’s commitment to preserving artistry as a living, evolving craft.

Savoir faire Creative & Visual Direction